Archive for December 2024

We’re not breaking new ground by advocating for Connected TV, but we are breaking new ground on how to use connected TV. This gets a tad complex, but simply follow the logic and the tech, and you’ll absolutely see why the use of connected TV is exponentially better the Specificity way. Our tech stack focuses…

Whether we want to admit it or not, 2024 was the worst year on record for Big Tech fraud. Not only did they deal us garbage data accuracy, but they sold us AI as the solution—a “fix” specifically designed to deliver massive bot traffic. We’ve entered a level of agency incompetence that feels straight out…

In 2024, bot traffic officially took over paid ad traffic. Literally. The majority of traffic generated through paid ads—whether on social media platforms, DSPs, or Google’s PPC (and other SERPs)—is now dominated by click fraud, bot traffic, or some form of fake signal traffic. Instead of demanding solutions from Big Tech—the very companies fully capable…

2024 ushered in yet another round of arrogance from the Big Tech partners we all rely on—but should never trust. Once again, they dangled the shiny promise of AI integration in ad manager tools, insisting it would revolutionize advertising. We were assured it had been working behind the scenes, learning and improving, and would now…