Archive for January 2025
Audience Building as an Art Form
As a marketing agency, we all acknowledge the lift we get with better creative. Graphic artists, content creators and video producers/editors can have a significant impact on the performance of any campaign. Every agency puts a distinct focus on it, and it makes sense. We have people on our team dedicated to that effort specifically…
Read MoreThe Age of AI and the User Agreement
Beware. Be very aware. Today’s user agreements from Big Tech are longer, more complex, and more specious than ever before. In fact, I’m convinced they all had their AI write these agreements—with the AI’s own self-preservation in mind. These documents are designed to withstand legal scrutiny for the worst actions Big Tech takes now—and whatever…
Read More3 Things You should be thinking about digital in 2025
To say things move quickly in digital marketing is a gross understatement. In just a few years, our industry hasn’t just shifted, it has completely transformed. So much so that our roles, as marketers, have completely changed. Did you notice? Everything has been redefined strictly to adhere to what benefits Big Tech and only Big…
Read MoreBig Tech. Big Social. Big Fraud.
Imagine going to the grocery store every week and buying eggs. Many of us do just that. Now imagine getting home every single time to find half of the eggs are completely empty. You crack them and there is nothing inside. Imagine that happening week after week. How long before consumers question the grocery store…
Read More