Dealers face different challenges wherein territories come into play, the national brand dictates marketing spend in order to drive the brand and not the dealer and some offer coop marketing dollars. We have experience in all of these circumstances and can easily navigate these markets.
The key for dealers is helping them compete for the audiences that are “in market” for their product and will be choosing the brand or the dealer in the current buying cycle. Building that audience requires the use of intent data. The baseline data that must be present will be directly correlated to the sales area you seek to cover. While the audiences aren’t very hard to understand, only our tech stack identifies them with clarity and maximum efficiency of ad spend by honing in on the devices these consumers are likely to take action with.
Baseline
- Location
- Credit score (high credit for sales and specific credit if there is a credit program available for lower credit scores) Either way, we can utilize credit to ensure we are only marketing to a credit qualified audience
- Income/employment
Variable Data
- Target audiences that are physically visiting competitor locations
- Target consumers visiting National brand pages of product category that live in dealer’s market
- Target consumers searching for product category that reside in dealer’s market
- Target consumers in market visiting local competitor websites
This ensure we are not only hitting the right audience demographically but also, further focuses the ad budget on those with the highest intent to buy.