The primary way is to drive student enrollment. To that ends, we hav e a great deal of success building, marketing and tracking enrollment campaigns. Our data access is far and away better suited to identify hobby categories, interest topics, search behavior and the like to arrive at a group actively looking to enroll.

Another type of campaign we have experience in is alumni identification, engagement and fund raising. Our ability to resolve marketing audiences into first party data allows universities the opportunity to build a contemporary data set inclusive of their Alumni. Driving engagement and involvement is the first step in raising funds from the Alumni.