Put-Thru Blog

Imagine going to the grocery store every week and buying eggs. Many of us do just that. Now imagine getting home every single time to find half of the eggs are completely empty. You crack them and there is nothing inside. Imagine that happening week after week. How long before consumers question the grocery store…

We’re not breaking new ground by advocating for Connected TV, but we are breaking new ground on how to use connected TV. This gets a tad complex, but simply follow the logic and the tech, and you’ll absolutely see why the use of connected TV is exponentially better the Specificity way. Our tech stack focuses…

Whether we want to admit it or not, 2024 was the worst year on record for Big Tech fraud. Not only did they deal us garbage data accuracy, but they sold us AI as the solution—a “fix” specifically designed to deliver massive bot traffic. We’ve entered a level of agency incompetence that feels straight out…

In 2024, bot traffic officially took over paid ad traffic. Literally. The majority of traffic generated through paid ads—whether on social media platforms, DSPs, or Google’s PPC (and other SERPs)—is now dominated by click fraud, bot traffic, or some form of fake signal traffic. Instead of demanding solutions from Big Tech—the very companies fully capable…

2024 ushered in yet another round of arrogance from the Big Tech partners we all rely on—but should never trust. Once again, they dangled the shiny promise of AI integration in ad manager tools, insisting it would revolutionize advertising. We were assured it had been working behind the scenes, learning and improving, and would now…

And other stupid shit your agency is talking you into… As the CEO of an AdTech/ Marketing company, built in a hybrid model specifically designed for the challenges of 2024, my biggest market challenge is collective stupidity- or- group think. I’m not saying others are stupid, I’m saying that pretending like the whole ad serving…

Loyalty is admirable but you are not required to feed the dinosaurs to ensure their survival. They need to adapt and evolve or go extinct and there is a very good reason they only exist in markets where the entire industry lags behind technology. Imagine targeting people actually “in-market” every single day and actually marketing…

The financial advisory market, as a whole, has been way behind adtech and digital marketing trends for a very long time. Now, more than ever, this presents a unique opportunity to jump ahead, for those willing to make the move. The fact is that 2024 marks the first time that people people turning 59 ½…

The B2B space is full of antiquated approaches to marketing that require a data purchase or LinkedIn’s platform at the center. The fact is, there are far better ways to identify and convert for B2B campaigns. The whole world of marketing and lead generation has changed and the only guarantee you have is that you…