Put-Thru Blog

Specificity, Inc. (SPTY) Expands Its Proprietary In-Market Marketing Strategy—Now Powering Social and Display Ads with the Same High-Intent Audiences It DeliversDelivers TAMPA, FL / ACCESS Newswire / March 19, 2025 / Specificity, Inc. (OTC PINK:SPTY), a leader in digital marketing innovation, is proud to announce the evolution and expansion of its industry-disrupting, in-market marketing strategy. At the core…

Depending on what analysis you read, anywhere from 1/3rd to over ½ of paid ads are being served to bot traffic and fake MAIDs. But what IS universally understood, is that fraud is rampant. Drinking one’s own Kool-Aid almost always leads to failure. Never has that been more true than in 2025 in the world…

As a marketing agency, we all acknowledge the lift we get with better creative. Graphic artists, content creators and video producers/editors can have a significant impact on the performance of any campaign. Every agency puts a distinct focus on it, and it makes sense. We have people on our team dedicated to that effort specifically…

Imagine going to the grocery store every week and buying eggs. Many of us do just that. Now imagine getting home every single time to find half of the eggs are completely empty. You crack them and there is nothing inside. Imagine that happening week after week. How long before consumers question the grocery store…

We’re not breaking new ground by advocating for Connected TV, but we are breaking new ground on how to use connected TV. This gets a tad complex, but simply follow the logic and the tech, and you’ll absolutely see why the use of connected TV is exponentially better the Specificity way. Our tech stack focuses…

Whether we want to admit it or not, 2024 was the worst year on record for Big Tech fraud. Not only did they deal us garbage data accuracy, but they sold us AI as the solution—a “fix” specifically designed to deliver massive bot traffic. We’ve entered a level of agency incompetence that feels straight out…

In 2024, bot traffic officially took over paid ad traffic. Literally. The majority of traffic generated through paid ads—whether on social media platforms, DSPs, or Google’s PPC (and other SERPs)—is now dominated by click fraud, bot traffic, or some form of fake signal traffic. Instead of demanding solutions from Big Tech—the very companies fully capable…

2024 ushered in yet another round of arrogance from the Big Tech partners we all rely on—but should never trust. Once again, they dangled the shiny promise of AI integration in ad manager tools, insisting it would revolutionize advertising. We were assured it had been working behind the scenes, learning and improving, and would now…