The generation turning 59 ½ this year is different than others before it. They are not boomers, so stop marketing to them like they are.
A Comprehensive Package for Financial Services and Advisories
Think of this as your modern-day investor seminar - on demand, straight to your targeted audience. With a focus on precision and engagement, we guide you through a strategic process from audience identification to lead conversion, ensuring maximum impact for your business.
The Old Way
In-person seminars, postcards, and dinners that are sent to people that sort of, kinda fit the bill but aren’t the ones that you’re looking for. It might take a wall to jumpstart leads with these.
The New Way
Tailored messaging to reach the audience you want in half the time without having to wait for your letters to get to them. Plus, topical webinars for your investor audience. Simple and effective.
Why make the switch?
For the first time, your target audience is an entirely new generation, Gen X. This generation is particularly inclined to digital technology. Gen Xers use social media for staying connected, networking in their industries, and consuming news and entertainment. They are making investment decisions without needing to be face to face, unlike older generations who value the in-person trust factor of a relationship before investing their money.
What does this mean for your marketing? It opens an opportunity for you to reach your ideal audience where they’re already looking: online.
