Connected TV the Put-Thru Way

We’re not breaking new ground by advocating for Connected TV, but we are breaking new ground on how to use connected TV. This gets a tad complex, but simply follow the logic and the tech, and you’ll absolutely see why the use of connected TV is exponentially better the Specificity way.

Our tech stack focuses ad spend on real-time, high-intent audiences. That means we leverage tech to find people that meet certain criteria (location, socio-economics, demographics, etc…) AND that are showing “in-market behaviors. That means we only hit the right people, at the right time by understanding behaviors only within groups that make sense to place ads in front of. For example, we don’t serve ads to people that are renting about home service products like HVAC and windows. Ever. Additionally, we focus ad spend on those people that are showing intent by looking at competitors, searching for products/services, consuming content about those products/services, etc… 

Why Connected TV Needs to Be Part of Your Marketing Strategy in 2025

As we step into 2025, the digital marketing landscape continues to evolve, offering brands more dynamic ways to connect with their target audiences. At Specificity, we pride ourselves on leveraging clean audiences—real people, not fake bots or spam—through our proprietary technology. This commitment to authenticity has already revolutionized how our clients approach targeted display and social media advertising. Now, more than ever, it’s imperative to understand the value and necessity of a multi-layered marketing strategy that includes Connected TV.

What is Connected TV?

Connected TV refers to televisions that connect to the internet, allowing viewers to stream content through platforms like Netflix, Hulu, Amazon Prime, and YouTube. Unlike traditional TV, CTV offers advertisers the ability to target specific audiences, track campaign performance, and achieve measurable ROI.

Why Add CTV to Your Digital Strategy in 2025?

• Unparalleled Audience Engagement
  Video content remains one of the most engaging forms of media, and CTV combines the impact of television with the precision of digital targeting. With viewers spending more time on streaming platforms, your brand can reach highly engaged audiences where they are most attentive.
• Enhanced Targeting Capabilities
  With our proprietary ad technology, we ensure your campaigns reach clean audiences composed of real people. On CTV, this means no wasted impressions on bots or spam—just authentic, high-quality interactions with potential customers.
• Cross-Channel Integration
  CTV complements your existing display and social media ads by reinforcing your message across multiple touchpoints. A multi-layered strategy ensures your brand stays top-of-mind while driving overall conversions more effectively.
• Measurable Results
  Unlike traditional TV advertising, CTV provides detailed analytics. You’ll gain insights into viewership and engagement, allowing our team to fine-tune your campaigns for maximum impact.

Why Partner with Us for CTV Advertising?

As a leader in digital marketing, our agency stands apart by guaranteeing that your campaigns connect with real people. Our proprietary technology eliminates the noise of fake bots and spam, delivering cleaner, more efficient results. Whether through display ads, social media, or now CTV, our approach ensures you reach the right audience at the right time—all at a fraction of the cost of traditional PPC campaigns.

2025: The Year to Elevate Your Digital Marketing Strategy

Incorporating CTV into your marketing plan isn’t just an option—it’s a necessity. With its ability to engage audiences, integrate seamlessly with other digital channels, and deliver measurable outcomes, CTV is poised to be a game-changer in 2025.

Ready to unlock the power of CTV? Let’s discuss how we can tailor this innovative approach to fit your brand’s unique needs. Contact us today to start building a multi-layered strategy that drives real results