Step 1
Audience ID
The first step is identifying the audience you want to engage. If you build the targeted audience on ad serving platforms like social media, you may or likely, may not be serving ads to only that group of people you’ve identified. That is precisely why we build the audience in the data market and publish it to the platforms. Doing this ensures the ad dollars spent will only be used to market to the right people, not bot traffic and not errant data. It doesn’t make sense to spend marketing to everyone, so the first step is making that decision. No other agency maintains access to audience data better than Put-Thru. Sometimes a specific demographic illuminates a high conversion audience but usually, that isn’t enough.
Our data capabilities define outcomes and include the ability to specifically address audiences using the following:
Profile
If a certain profile makes a person more likely to buy, we van take those elements and turn them into addressable data points we can use to pull an audience that matches that criterion. Profiles can include things like home ownership, income/wealth...
Location
This can include where they visit, where they have visited in the past or where they visit frequently. We can pull audiences from events, competitor locations, destinations and so much more…
Intent
We can target people visiting certain types of websites, consuming specific types of content, buying products or services frequently, searching for products or services, and just about any other kind of behavior you can imagine.
Examples of Audiences we have built:
A local jewelers wanted to target wealthy people that frequent his competitors in the surrounding area and wanted to market to people who had visited a competitor that had recently gone out of business.
A car dealer wanted to market a used car offering for low credit applicants that had good work history and income
An HVAC company needed to target homeowners that have illuminated high intent for garage door repair and garage door replacement in a specific market.
A software company needed to engage C-level executives across 3 different vertical markets that worked for companies doing a minimum of 25 million in annual revenue. In addition to that, they wanted us to focus on companies illuminating interest and intent to buy new software.