Step 3
Data Ownership
At Put-Thru, we believe that when you are capitalizing marketing, the data that is earned through that process should be yours as well. Our team will setup a CDP (customer data platform) for you that you will own and maintain control over. In this process, we will build connectors from your marketing to this platform that will move the data into the CDP. This approach builds out a legally compliant set of 1st party data that can be democratized across your business.
Imagine knowing exactly who is visiting your site after getting your ad and then being able to tie that to walk-ins or calls to your business. Revenue doesn’t only come from e-commerce and form fills. Good marketing lifts revenue across your businesses channels. Our team can make recommendations on which platform will suit you and your business the best or, if you already use one, we can build the connectors to feed into the existing platform. We have worked with over 20 different versions and have a very good idea of how each of them function and the level of technical difficulty each requires. We are partnered with some of the best tools on the market, but our allegiance is always to YOUR business which is why the choice is ultimately yours.