Our tech stack spans digital marketing and offers the most cutting edge set of tools every business owner needs.
Our Process:
These 4 steps build a strategy that is tracked with the tools you need to understand the 1st party data your business needs to grow and intelligently scale. This is a literal machine that can also grow and scale right along with your business and as new marketing tactics show results, budgets can be increased or moved to include them. That’s the benefit to working with an agency that remains agnostic on marketing channels and tactics and instead, focuses on engaging and converting those you aim to do business with.
Step 1
Audience ID
Step 2
Strategy Buildout
Step 3
Data Ownership
Step 4
Attribution Set Up
Build Your Audience Effectively
Understanding MAIDs and Audience Building
What is a MAID?
MAID stands for Mobile Ad ID.
It represents the devices on which your ads will be served and seen.
Why Accurate MAIDs Matter
Accurate MAIDs ensure your ads reach the right audience. Errant data and mechanical MAIDs waste your ad spend.
Industry Challenges
Platforms are filled with bots, diluting MAID accuracy and eating up your ad spend. Updates like iOS 14.5 weaken app tracking, leading to data transparency issues. Smaller campaigns suffer due to inaccurate data.
So what Makes Put-Thru special?
We have partnered with the only accessible 1st party device graph on the planet. Big tech uses device graphs as well but they are NEVER accessible to marketers and those paying for marketing. Our partner not only makes the device graph accessible, but they also use it to track signal data and rid YOUR audience of mechanical and errant MAIDs. That is a piece of our tech stack you will not find anywhere else.
We are a team of digital marketers that know how to build phenomenal creative, smart messaging sequences and leverage tactics better than the competition because we do all of that with far better data. Our campaigns start with audiences. We start with data. And instead of hiding that data or making it impossible to understand, we build connectors to your customer data platform and put that data into your control. In other words, we market to MAIDs but give you customers and customer contact data.
They say the proof of the pudding is in the taste. In our world, the proof of concept is in the customer contacts we add to your marketing universe every single day.