The last step before we launch is to set up the attribution model. Understanding the tech stack’s design allows us to build out tracking to fit the put thru model we have built. Our clients have the ability to watch and track all of the elements. Oof their marketing in real-time. Conversions or Sales can be tracked by customer through virtually every channel a business employs, but we also track the specific data points that speak to efficiency and efficacy of the campaign we are running.